CHALLENGE

SHAPING TECHNICAL CONTENT INTO A CLEAR NARRATIVE

CBS, a Belgian company specializing in natural flavors and brewing enzymes for the beer industry, needed a presentation that effectively communicated its unique value proposition to potential clients. The existing PowerPoint was technically accurate but lacked engaging design and a cohesive story, making it challenging to convey CBS’s innovative solutions and expertise in a compelling manner.

APPROACH

REWORKING STRUCTURE, VISUALS, AND TONE

Drawing on my deep understanding of CBS’s industry, design language, and brand guidelines, I independently restructured and redesigned the presentation. I refined the visual identity and clarified the technical narrative to create a more engaging and coherent storytelling experience.

OUTCOME

A PRESENTATION WITH THE RIGHT BLEND FOR BREWERS

The revamped presentation was well-received by CBS, requiring no further revisions. It now serves as a powerful tool in CBS’s business development efforts, effectively conveying the company’s expertise and innovative solutions to potential clients in the brewing industry.