Social Media Direction

For Event Agengy

Case Study

Content, Community, Engagement & Strategy

CHALLENGE

TURNING A TECH-HEAVY B2B BRAND INTO A SOCIAL STORYTELLER

Dorier, a global player in audiovisual event production, had no social footprint. The ambition wasn’t just to exist online—it was to craft a presence that would spark curiosity, humanize the brand, and differentiate Dorier in a saturated industry dominated by dry, technical content.

APPROACH

BUILDING A CONTENT-DRIVEN ECOSYSTEM FROM SCRATCH

I led the full social media strategy and execution across LinkedIn and Instagram: defining editorial pillars, tone of voice, and visual direction, while overseeing in-house content production.

Our content was bold, design-led, and story-driven—spotlighting Dorier’s major events, team culture, sustainability initiatives, and innovation trends such as AI, XR, the multiverse, and spatial computing. The editorial approach blended smart humor with thought leadership, building a voice that stood out in the industry.

OUTCOME

CONTENT THAT PERFORMS ABOVE INDUSTRY BENCHMARKS

The impact was clear and measurable:

  • LinkedIn average engagement rate: 11.4% (vs. industry avg. 1.2%)
  • Instagram engagement rate: ~6.3%(organically achieved, no paid promotion)
  • +350% increase in post interactions YoY
  • Content regularly featured by industry peers and partner brands
  • Internal teams became active amplifiers, strengthening employer branding
  • Dorier’s channels became a magnet for talent and a trusted source of industry insight, helping drive both business visibility and internal culture.

What started as a blank page became a fully-fledged branded ecosystem—designed to connect, inspire, and convert.

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LiinkedIn Posts

Not your typical B2B feed

Designed to spark attention, built to drive engagement.

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Staging standout client events & spotting creative talent—with style, precision, and a touch of sparkle.

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A creative eye for detail. Design, vibes, and visual storytelling full of subtle web culture references.

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Bringing people together through stories, events, and visuals that connect—one post at a time.

Dorier’s posts are powerful showcases that consistently help me attract clients and new leads

Edouard Neveu - Global Account Lead, MCI
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Big thanks to my team for crafting and rolling out this outstanding social content, and to our production managers for producing inspiring events that make our posts truly shine.