Visual identity

for exhibition booth

Case Study

Art direction for an exhibition booth

CHALLENGE

Bringing the CBS brand to life at a major trade show

CBS needed a strong visual presence for their exhibition booth to reflect their bold identity and stand out in a competitive environment.

APPROACH

Designing impactful visuals & managing booth execution

I designed all visual elements for the booth, ensuring consistency with CBS’s brand while creating a striking and engaging display. I also coordinated with PLUO, the booth production company, to ensure smooth execution from concept to delivery.

OUTCOME

A cohesive & striking booth experience

The result was a visually impactful booth that elevated CBS’s presence at the event, combining strong design with flawless production coordination.

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Image Galery

A glimpse into the CBS booth experience

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This key visual was designed to instantly convey CBS’s core promise: transforming any base beer into a unique creation tailored to each client’s vision.

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This visual highlights how CBS supports brewers in developing well-balanced, alcohol-free recipes without compromising on taste.

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A striking display of the CBS logo on a black background—designed to reinforce brand recognition with impact and simplicity.

Honestly, I think we’ve stepped up our game this year.

Bruno Alvarez, Chief Marketing Officer, CBS
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Thank you, CBS! Grateful for the trust and creative freedom. It was a real pleasure to bring your vision to life and contribute to such a bold and inspiring project.