CHALLENGE
Bringing the CBS brand to life at a major trade show
CBS needed a strong visual presence for their exhibition booth to reflect their bold identity and stand out in a competitive environment.
APPROACH
Designing impactful visuals & managing booth execution
I designed all visual elements for the booth, ensuring consistency with CBS’s brand while creating a striking and engaging display. I also coordinated with PLUO, the booth production company, to ensure smooth execution from concept to delivery.
OUTCOME
A cohesive & striking booth experience
The result was a visually impactful booth that elevated CBS’s presence at the event, combining strong design with flawless production coordination.
This key visual was designed to instantly convey CBS’s core promise: transforming any base beer into a unique creation tailored to each client’s vision.
This visual highlights how CBS supports brewers in developing well-balanced, alcohol-free recipes without compromising on taste.
A striking display of the CBS logo on a black background—designed to reinforce brand recognition with impact and simplicity.
Honestly, I think we’ve stepped up our game this year.